Your marketing is not complete without print.

Without Print

A black and white cartoon showing a team of people in a meeting, looking at a declining bar chart on a display board that reads 'ROI: USING ONLY DIGITAL'. One person is speaking, saying 'The main thing is, we got there as a team.'

With Targeted Print

A black and white cartoon showing a team of people in a meeting, looking at a steadily increasing bar chart on a display board that reads 'ROI: USING PRIVATE LABEL'.

Trucking companies: scroll down to view the ROI calculator.

The power of combining print and digital

CDL drivers are (wisely) prohibited from fiddling with mobile devices while behind the wheel. Nevertheless, when print and digital are working together, everyone wins.

Digital has scale. Print has staying power.

Digital reaches quickly — print remains where decisions are made.

Our Private-Label FAST-Finder™ guides don’t compete with digital; they correct it. They fill the gaps every algorithm leaves behind — trust, focus, and daily visibility.

We don’t suggest you reject digital; we just want you to know you don’t need to depend on it exclusively. Your digital efforts and our print solutions work better together. Print starts the conversation—digital keeps it going.

One lives on screens.

The other lives in trucks.

Only one rides with your drivers every mile.

Driver Familiarity (Built on Legacy): The FAST-Finder™ layout isn’t new—it’s the same exit-based navigation system we first developed as drivers in 1998. That design became the foundation of the original Pocket Truck Stop Guide, published nationwide and reaching nearly four million copies in circulation. Drivers already know it instinctively. There’s no learning curve—only instant recognition and trust.

It's a Navigation, Recruiting & Retention Tool, Not an Interruption: Digital ads are inconvenient. They interrupt what drivers want to do. Your Private-Label Guide is symbiotic—it helps them do their job better while subtly showcasing your company, culture, and opportunities. Drivers don't tolerate it; they depend on it. The tear-out FAST-APP forms, QR links, and your current drivers personal reasons (which vary greatly) why they like driving for you, turn every copy into a self-contained recruiting device.

Command Attention Instead of Chasing It: Digital ads disappear the moment you stop paying for them. You're burning cash on algorithms that flash your brand for 0.3 seconds between social posts. Conversely, your Private-Label Guide is at the drivers fingertips for 12+ months. That's 365 days of brand exposure and recruiting touchpoints from a single print cost. The ROI math isn't even close.

Year-Long Brand Exposure: Guides stay in trucks for 12+ months, reinforcing your brand daily—far beyond digital ad lifespans.

Zero Competition for Eyeballs: With digital, your recruiting message competes with numerous other distracting apps and endless notifications. But with your private label guide, your company becomes the only recruiter in thousands of trucks when drivers are planning their next move. No scrolling past, no ad blockers.

Professional Utility: Unlike traditional marketing pieces, this guide is a daily work tool that delivers genuine value to drivers.

Custom Scalability: Print runs from a few hundred to nationwide distribution, all built from the same “living core” FAST-Finder layout.

Works where digital is dead: Dead zones, truck cabs, no WiFi, data limits, device fatigue - your Guide works in every scenario where digital fails. Professional drivers live in the gaps of connectivity. Your brand and recruiting message dominate those gaps.

The unfortunate truth: Digital recruiting is a treadmill where you pay more each year for worse results. Your Private-Label FAST-Finder™ will be an asset that compounds recruiting value every day it sits in a cab - and drivers actually want to keep it.

Close-up of US dollar bills, focusing on the number 100 in large print.
Trucking Companies ROI Calculator

Interested? Want to see a free sample of what your custom guide can look like?

call us at 505-349-1322

email: sales@reachtruckers.com

Limited availability.

First come, first served.

Thanks for your time and consideration.

Be well. Be safe. Drive happy.😎